Technology Jul 15, 2026

IVECO Unveils New Brand Vision and MY26 Range at IVECO Experience 2026

IVECO has signalled a strategic shift from vehicle manufacturer to premium mobility partner, combining next-gen CVs with integrated digital services and customer-centric solutions.

By Special Correspondent
EMBRWACE

IVECO opens a new chapter with an event that gives form to the new IVECO, presenting its vision for the future of commercial mobility to over 2,000 guests.

More than 2,000 customers, dealers, partners, media and employees gathered at IVECO Experience 2026 in Turin to witness the launch of the brand's new strategic positioning, "Spirito in Movimento" (Spirit in Motion). The initiative marks IVECO's evolution beyond manufacturing commercial vehicles towards delivering a fully integrated mobility ecosystem. The event showcased the Model Year 2026 (MY26) range, including the IVECO S-Way, Eurocargo, Daily, and electric models S eWay, eDaily, eJolly and eSuperjolly. Alongside the vehicles, IVECO highlighted digital platforms, connected services and Total Cost of Ownership tools designed to improve fleet efficiency and customer uptime. Keywords: IVECO Experience 2026, IVECO MY26, Spirito in Movimento, IVECO S-Way, electric trucks, eDaily, commercial vehicles, fleet management, mobility solutions, transport industry.